Digital
Element
Role: Producer
Known for designing premium sailing equipment on the cutting edge of innovation, Harken faced a unique challenge in preparing for the launch of its first ever value-priced product line. Facing a well-informed and scrupulous consumer, we had to show them exactly how the team accomplished the harmony of signature build quality, reliability, and style - at an affordable price point.
By following the meticulous product development process, four key attributes were identified and profiled through a series of short video interviews. These videos form the backbone of a simple, scrollable landing page and social media campaign.
Landing Page
Social
